Heart of the City Properties L.L.C., trading as Heart of the City ("we", "us", "our") is committed to protecting your privacy and personal data. This policy explains what data we collect, why we collect it, how we use it, who we share it with, and what rights you have. Our processing of personal data is carried out in accordance with the laws of the United Arab Emirates and is informed by the principles of the General Data Protection Regulation (GDPR).
Heart of the City Properties L.L.C. (ORN 30550), trading as Heart of the City, is a Dubai Land Department (DLD)-licensed real estate brokerage based in the United Arab Emirates.
We collect personal data when you interact with us through our website, when you leave your contact details in the "Ask our AI" chat, through our advertising on Facebook and Instagram (including Meta Lead Ads / Instant Forms), other paid advertising channels, or by contacting us directly. With your consent, we may collect:
When you submit a Facebook or Instagram Lead Ads form, Meta provides this data to us in accordance with Meta's terms.
By submitting a form (on our website, through Meta Lead Ads, or otherwise), you consent to be contacted by phone, WhatsApp, and email regarding Dubai real estate opportunities. You can withdraw consent at any time by emailing [email protected].
We do not sell your personal data to third parties. We share data only in the following limited circumstances:
The website runs on the Cloudflare network (Cloudflare, Inc., USA). Enquiries pass through a Cloudflare server and are stored in the Attio CRM (Attio Ltd, UK); our team works with them in the UAE. Your data may therefore be transferred to and processed in the UAE, the USA and the UK. By submitting an enquiry you agree to this transfer.
We keep enquiry data while we are in conversation with you and for three years after the last contact. Only records we are legally required to keep longer, such as documents relating to a completed transaction, are kept beyond that. You can ask us to delete your data earlier at any time by emailing [email protected], and we will do so within 30 days.
You have the right to:
To exercise any of these rights, email [email protected]. We will respond within 30 days.
When you visit heartestate.ae, Cloudflare automatically records technical information including IP address, time of visit, browser settings and operating system. This is needed for the website to work securely and cannot by itself identify you. Cloudflare Web Analytics counts visits without cookies.
Cookies are small files stored on your device. Without your consent, the site keeps only your cookie choice and settings (language, theme) in your browser.
Analytics and advertising cookies are set only after you click "Accept all":
Until you choose, Google Analytics and Google Ads run in Consent Mode and receive only cookieless signals about the visit, with no browser identifiers. Microsoft Clarity is not loaded before consent. Yandex Metrica and the Meta Pixel are not used on this website.
You can change your decision at any time via "Cookie settings" at the bottom of the page or the button below: your choice is reset, this site's analytics cookies are deleted and the consent banner appears again. You can also block cookies in your browser settings, though some features may stop working.
This website uses third-party services that process data under their own privacy policies: Cloudflare (hosting, security, cookieless statistics), Google Fonts (fonts — Google receives your IP address and browser data), Google Analytics 4, Google Ads and Microsoft Clarity (cookies only after consent, see above), Google Maps (the map on property pages — when it loads, Google receives technical data and may set its own cookies). If you submit a Facebook or Instagram Lead Ads form, Meta passes that data to us; the Meta Pixel is not installed on this website. You can also opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on.
Separately, these services process what you type in yourself:
Please do not type passport details, bank details or other sensitive information into the chat — use the enquiry form or email for that.
We do not transfer your personal data to other organisations beyond what is described in this policy, except where required by law.
Our services are not directed to persons under 18. If you are a parent or legal guardian and you believe a child has provided us with personal information without your consent, contact us at [email protected] and we will delete it.
Our website may contain links to other websites that are not under our control. We are not responsible for the content or privacy practices of those websites. We recommend you review the privacy policy of every website you visit.
We may update this policy from time to time. The "Last updated" date above reflects the most recent revision. Material changes will be communicated where required by law.
Heart of the City Properties L.L.C.
Email: [email protected]
Address: WeWork, The Offices 4, One Central, 8th floor, Dubai World Trade Centre, Dubai, UAE